Every enquiry qualified.
Every viewing followed up.
Every buyer understood.
Instructed gives independent estate agents AI-powered intelligence at every stage of the buyer journey — from first enquiry to post-viewing decision. Built exclusively for UK residential sales agencies.
No credit card required · 48-hour setup · GDPR compliant
- · Kitchen feels dated — would want to refit
- · Concerned about garden noise from main road
Two moments where agencies lose sales every single day.
Cold leads, hot negotiators
Inbound enquiries sit unqualified while your best negotiators waste time on cold leads.
Feedback goes missing
Viewing feedback never reaches the vendor. Follow-up happens late, or not at all.
Hot buyers go cold
Hot buyers go cold. Sales fall through. Your team never knew it was happening.
Two AI systems. The two moments that matter.
ViewIQ handles every viewing. LeadIQ handles every enquiry. Together they cover the full buyer journey.
Stop chasing buyers after viewings. Act on intelligence instead.
Every viewing automatically followed up. Every response analysed. Every vendor kept informed — without your team lifting a finger.
30-second viewing submission
Agent submits viewing details via a 30-second form straight after the appointment.
Automated SMS within 60 minutes
Buyer receives a warm, on-brand SMS follow-up while the viewing is still fresh.
Response captured automatically
Buyer's reply is captured and routed straight into the AI engine — no chasing required.
AI analyses the response
Sentiment, buying signals, objections and urgency are scored in seconds.
Agent gets a qualified summary
Interest level, key objections and a recommended next action — in the agent's inbox within two hours.
Vendor gets a polished update
A professional feedback email is sent to the vendor automatically. No more awkward Friday calls.
Everything your team needs. Nothing they don't.
ViewIQ
- Automated SMS buyer follow-up
- AI sentiment and intent analysis
- Objection identification
- Vendor feedback automation
- Viewing response log
LeadIQ
- AI lead scoring
- Hot / Warm / Cold rating
- Instant inbox delivery
- Portal integration
- 24/7 qualification
Built by someone who has done the job.
Instructed was founded by a former residential sales agent who lived these problems every day. Every product is built around how independent agencies actually operate — not how engineers assume they do. No generic automation. No bloated software. Just two focused AI systems that solve the two moments where agencies lose the most sales.
Straightforward pricing. Buy one. Buy both.
One-off setup. Monthly retainer. Cancel any time after the first 90 days.
LeadIQ
Every portal enquiry qualified, scored and briefed before your team picks up the phone.
- AI lead scoring
- Hot / Warm / Cold rating
- Up to 500 enquiries / month
- Email brief delivery
- Portal integration
- Email support
ViewIQ
Every viewing followed up by SMS. Every response qualified. Every vendor kept informed.
- Viewing follow-up automation
- AI buyer qualification
- Vendor update emails
- Viewing response log
- Up to 200 viewings / month
- Email support
Instructed Complete
The full Instructed stack — both LeadIQ and ViewIQ working together across your entire pipeline.
- LeadIQ + ViewIQ included
- Unlimited enquiries & viewings
- CRM integration
- Priority support
- Dedicated account manager
- Monthly performance dashboard
No long-term contracts. Cancel anytime after first 90 days. Setup completed within 5 working days.
Apply for a Free Pilot.
We're hand-picking a small group of forward-thinking UK independent agencies to run both ViewIQ and LeadIQ free for 30 days. No setup fee. No commitment. Just qualified leads and qualified buyers in your inbox.
- 30 days free — no setup fee
- Full onboarding and CRM integration
- Direct line to the founder
- Lock in pilot pricing for 12 months