Your Negotiators Should Be Selling.
Not Chasing Unqualified Enquiries.
Instructed is the AI Lead Qualifier built for UK estate agencies. Every inbound enquiry is automatically scored Hot, Warm or Cold — with a complete lead brief in your negotiator's inbox before they pick up the phone.
No credit card required · 48-hour setup · GDPR compliant
From enquiry to qualified brief in under a minute.
Enquiry comes in
From Rightmove, Zoopla, your website or any portal — every enquiry routes through Instructed automatically.
AI scores the lead
Our AI assesses budget, timeline, position and intent — assigning a Hot, Warm or Cold rating in seconds.
Brief lands in your inbox
A complete lead brief — qualified and prioritised — arrives before your negotiator picks up the phone.
Everything your negotiators need. Nothing they don't.
AI Lead Scoring
Trained on UK property enquiries. Understands budget signals, motivation and buyer position.
Instant Email Delivery
Briefs land in your CRM or inbox the moment a lead is qualified. No dashboard to check.
Hot / Warm / Cold Rating
A clear traffic-light system so negotiators know exactly which leads to call first.
Works 24/7
Out-of-hours enquiries are qualified and ready for your team the moment they walk in.
Straightforward pricing. No long contracts.
One-off setup. Monthly retainer. Cancel any time after the first 90 days.
Starter
For independent agencies ready to stop wasting negotiator time.
- AI Lead Qualifier
- Hot/Warm/Cold scoring
- Up to 500 enquiries / month
- Email brief delivery
- Standard onboarding
- Email support
Growth
For multi-branch agencies running serious enquiry volume.
- Everything in Starter
- Unlimited enquiries
- CRM integration
- Custom scoring criteria
- Priority 48hr setup
- Dedicated account manager
Apply for a Free Pilot.
We're hand-picking a small group of forward-thinking UK agencies to run Instructed free for 30 days. No setup fee. No commitment. Just qualified leads in your inbox.
- 30 days free — no setup fee
- Full onboarding and CRM integration
- Direct line to the founder
- Lock in pilot pricing for 12 months